All products and industries have a lifecycle, beginning with initial innovation, evolving through early adoption, and accelerating as market potential is realized.
Understanding the lifecycle of a product or industry allows market participants to better plan their strategies to achieve success. OTT (Over-the-Top) video has been a disruptor to the TV, media and entertainment industry. It has powered the introduction of new business models, including direct-to-consumer video, and contributed to the erosion of the traditional service provider business model.
In this webcast, Parks Associates discusses the lifecycle of OTT video services across global markets, to assess the growth potential, strategies, and future for both existing and new video services.
OTT has fueled consumers’ expectations for accessing their high-quality video content on any platform at any location and increased the need to move video to the cloud. Furthermore, the emergence of 5G promises to take OTT video experiences to a whole new level.